online marketing & branding blog
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GA-4 Migration: Everything You Need to Know
In the ever-evolving landscape of digital marketing, staying up-to-date with the latest tools and technologies is crucial. One such development is the migration from Google Analytics Universal to Google Analytics 4 (GA-4). With GA-4, Google aims to provide a more advanced and comprehensive analytics platform, which is great (though, a bit clunky to use, if you ask us). However, failure to migrate before the end of the month will leave you analytics-less, as the Universal platform will stop...
Social Media for Small Businesses: This Relationship is Getting Serious
Social media has become an integral part of our daily lives, and its impact on business is significant. As a full-service digital marketing agency, we understand the importance of social media for small businesses. Here are a few reasons why having a social media presence is essential: 1. Increased Visibility Social media platforms are an excellent way to increase your brand’s visibility. With millions of users, social media platforms provide an opportunity for your business to reach a vast...
What We Can Learn from the Epic Failure of Euro Disney
Euro Disney, now known as Disneyland Paris, opened its doors in 1992 with much fanfare and excitement. However, what was supposed to be a magical experience for visitors turned into a financial disaster for the Walt Disney Company. The park failed to attract enough visitors, resulting in billions of dollars in losses, and had to be rescued by a consortium of banks. So, what went wrong? And what lessons can we learn from this colossal failure? One of the main issues with Euro Disney was a lack...
Branding for Small Businesses: Why You Should Care (A Lot)
In the vast digital landscape, where competition is fierce, establishing a strong brand identity has become more crucial than ever. Our team at Birdhouse Marketing and Design understands the power of branding for small businesses. This blog will explore the significance of branding and how it can propel your business to new heights by attracting customers and fostering long-term success. Differentiation In a crowded marketplace, a well-crafted brand sets you apart from the flock. It...
The Evolution of Marketing: Reflecting on the Past, Present, and Future
At Birdhouse Marketing & Design, we believe that understanding the evolution of marketing is crucial for shaping current strategies and adapting to the ever-changing digital landscape. In this blog post, we will take a journey through the past, explore the present state of marketing, and provide insights into the future of this dynamic field. The Past: Traditional Marketing Strategies In the past, marketing relied heavily on traditional strategies such as print advertisements, billboards,...
5 Reasons Why Every Small Business Needs Digital Marketing
In today's fast-paced digital era, having a strong online presence is crucial for the success of any business, especially for small businesses aiming to grow and compete in the market. Digital marketing offers an array of tools and strategies that can help small businesses reach their target audience, build brand awareness, increase customer engagement, and drive conversions. Let’s explore the importance of digital marketing for small businesses and how it can deliver significant value. 1....
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