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Mastering the Use of Color in Branding and Design
In the world of branding and design, color is a powerful tool that helps define your identity and influence the way people perceive your brand. Choosing the right color palette is like selecting a few perfect grains of sand from a vast beach—seemingly simple, but with endless options (and lots of opportunities to overthink your decision). Below, we'll explore the significance of color in branding, dive into color psychology, and learn how to create cohesive color palettes that uphold your...
5 Social Media Marketing Mistakes You’re Probably Making
Social media marketing doesn’t get the respect it deserves. Businesses that are active on social media (and, by “active” we mean posting regularly to their own profiles, engaging in meaningful conversations with their audiences, and interacting authentically with other business profiles) stand to gain increased visibility and brand awareness, stronger and more substantial relationships with their audiences, more profound consumer insights, and a considerable competitive advantage. The sum of...
Very Merry Marketing: A How-To Guide for Successful Holiday Marketing
Launching a successful holiday marketing campaign can make-or-break your entire year. It can also make-or-break you, if you don't keep a tight grip on the holiday marketing reins. But being stressed out, stretched thin, disorganized, and pressed for time are not requirements for a successful holiday marketing program. In fact, that's the opposite of what the holiday season should feel like... We've helped hundreds of small businesses launch successful holiday marketing campaigns, and we've...
AI is Not a Replacement for Human Writers (Unless your Goal is to Sound Unoriginal)
AI can do pretty much everything these days. When it comes to marketing, AI can help companies hyper-segment their audiences, make heads or tails of data analytics, outline the key learning points of a virtual training seminar, identify SEO keywords... The list goes on. Of course, one of the most popular applications for AI is content development. Need a witty social post to go along with a national holiday? ChatGPT can spit something out in seconds. How about a catchy email subject line for...
SEO vs. Branding: Which is More Important?
Small businesses are obsessed with SEO. We can’t tell you the amount of business owners who reach out to us and say, “I need SEO. I want to be #1 in Google.” Sound like something you may have said? Search engine optimization is important, but before putting all your eggs in the SEO basket, let’s back it up for a second and talk about your ultimate goal: generating more business. You want more exposure, more leads, more clients, and more money. We hate to be the ones to break it to you, but SEO...
Influencing the Consumer Decision Making Process: Which Marketing Tools to Use (and When to Use Them)
As marketers, our job is simple: to influence the consumer decision making process. Understanding the various phases of the consumer buying process—and knowing which marketing tools to employ at each stage of the process—is crucial to leading consumers towards making a purchase decision in your favor. Let's explore the different stages of the consumer decision making process, and the importance of employing the right marketing tools and messaging—in the right place, at the right time. Phase I:...
The Viral Success of Stanley®: Key Takeaways for Small Businesses
It’s not exactly a well-kept secret: innovative marketing and business strategies—coupled with captivating brand narratives—can drive enormous success. It’s also not exactly easy to pull off. Definitely easier said than done… So, when a brand like Stanley® comes along and absolutely nails it, it’s important to learn everything we can from their success. A modest brand with a rich history, Stanley has succeeded in accomplishing what most brands only dream of: they’ve repositioned themselves and...
GA-4 Migration: Everything You Need to Know
In the ever-evolving landscape of digital marketing, staying up-to-date with the latest tools and technologies is crucial. One such development is the migration from Google Analytics Universal to Google Analytics 4 (GA-4). With GA-4, Google aims to provide a more advanced and comprehensive analytics platform, which is great (though, a bit clunky to use, if you ask us). However, failure to migrate before the end of the month will leave you analytics-less, as the Universal platform will stop...
Social Media for Small Businesses: This Relationship is Getting Serious
Social media has become an integral part of our daily lives, and its impact on business is significant. As a full-service digital marketing agency, we understand the importance of social media for small businesses. Here are a few reasons why having a social media presence is essential: 1. Increased Visibility Social media platforms are an excellent way to increase your brand’s visibility. With millions of users, social media platforms provide an opportunity for your business to reach a vast...
What We Can Learn from the Epic Failure of Euro Disney
Euro Disney, now known as Disneyland Paris, opened its doors in 1992 with much fanfare and excitement. However, what was supposed to be a magical experience for visitors turned into a financial disaster for the Walt Disney Company. The park failed to attract enough visitors, resulting in billions of dollars in losses, and had to be rescued by a consortium of banks. So, what went wrong? And what lessons can we learn from this colossal failure? One of the main issues with Euro Disney was a lack...
Branding for Small Businesses: Why You Should Care (A Lot)
In the vast digital landscape, where competition is fierce, establishing a strong brand identity has become more crucial than ever. Our team at Birdhouse Marketing and Design understands the power of branding for small businesses. This blog will explore the significance of branding and how it can propel your business to new heights by attracting customers and fostering long-term success. Differentiation In a crowded marketplace, a well-crafted brand sets you apart from the flock. It...
The Evolution of Marketing: Reflecting on the Past, Present, and Future
At Birdhouse Marketing & Design, we believe that understanding the evolution of marketing is crucial for shaping current strategies and adapting to the ever-changing digital landscape. In this blog post, we will take a journey through the past, explore the present state of marketing, and provide insights into the future of this dynamic field. The Past: Traditional Marketing Strategies In the past, marketing relied heavily on traditional strategies such as print advertisements, billboards,...
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