estate planning marketing, done right
estate planning marketing built on strategy & trust
Estate planning marketing requires a different approach than most areas of law.
Decisions are personal, trust-driven, and rarely made on impulse—which is why pre-packaged marketing solutions and short-term tactics often fall flat.
At Birdhouse Marketing & Design, we’ve spent years working with estate planning and elder law firms across the country. We don’t offer cookie-cutter programs or one-size-fits-all strategies, because no two firms—and no two client bases—are the same.
Instead, we design customized estate planning marketing strategies that align with your firm’s goals, values, and growth plans. That may include SEO for estate planning attorneys, trust-focused website design, educational content, lead generation campaigns, or a combination of approaches designed to work together.
Just as importantly, we believe in transparency. Your data is your data. We don’t hide performance behind vanity metrics or private dashboards—we share real insights, explain what’s working, and adjust your strategy as conditions change.
Estate planning is long-term work. Your marketing should be, too.
If you’re ready to move beyond gimmicks and invest in a thoughtful, strategic approach to estate planning marketing, we’d love to talk.
your firm,
in flight
THE BIRDHOUSE MARKETING ADVANTAGE
Every estate planning marketing agency seems to be singin’ the same song. But not us. Here’s what sets us apart from other legal marketing firms:
we think branding is a big deal...
…and you should, too. 90% of consumer decisions are made based on gut instinct, and polished, professional branding makes a powerful subconscious impact. Plus, nothing screams “unprofessional” like an all-over-the-place brand. We will help button-up your branding, so your marketing strategy lands with maximum impact.
we won't hold you hostage
It’s crazy how many estate planning marketing firms hold their clients’ websites, analytics, and assets hostage. Listen, if you don’t like us, you’re free to go. Period. Your website is yours. Your ad accounts—and all the historical data and analytics within them—are yours. Your assets are yours. We are so confident in our work that we don’t need trickery to keep our clients.Â
we don't do one-size-fits-all
No two estate planning law firms are the same, so no two estate planning marketing strategies should be the same—right? We don’t do “canned” legal marketing strategies. We design and implement 100% customized marketing solutions designed to meet your specific goals.
estate planning marketing services
When it comes to marketing for estate planning, we have all the tools (and we’re not afraid to use them).
marketing strategy design
website design & development
workshop & webinar marketing
social media marketing
content marketing + blogging
email marketing
search engine optimization
SEM + pay-per-click advertising
estate planning marketing blog
The Real Reason Your Estate Planning Firm Can’t Break $500K (and It’s Not Your Fees)
You’re the owner of a small estate planning firm, and things are going…alright. Your clientele is...
In-Person Workshops v. Webinars: Which Law Firm Marketing Strategy is More Effective?
No law firm marketing strategy is complete without a workshop or webinar program. Workshops,...
Branding for Estate Planning Law Firms: The Missing Piece of the Marketing Puzzle
Branding is especially important for estate planning law firms. If your firm doesn’t LOOK...
don’t take it from us
SEE WHAT OUR ESTATE PLANNING CLIENTS HAVE TO SAY ABOUT THEIR EXPERIENCE WITH BIRDHOUSE MARKETING & DESIGN
Robin and her team provided beautiful branding work and excellent service. I highly recommend them!
–susan ford, res nova law
We have been working with Robin and her team for several years now. They always have our best interest at heart. They have helped our business grow, creating blogs and content for our social media. I highly recommend their services.
–michelle brasdovich, deliberato law center
Robin and her team are great at what they do. I feel comfortable that my business marketing is in good hands with her and her team.
–pamela hailey-petty, the hailey-petty law firm
I love working with Birdhouse Marketing & Design! From day one, they have done exactly what they say they are going to do. They do a great job with my website, social media, blog posts, newsletter, and other parts of my digital marketing.
–bill miller, miller estate & elder law
let's talk