Search engine optimization (SEO) is the avocado of the marketing world: it’s cool and all, but maybe not cool enough to have earned such immense popularity? Business owners come to us all the time saying, “I need SEO,” but—just like millennials aren’t going broke on, say, almond butter toast—business owners don’t seem at all interested in social media marketing, content marketing, email marketing, or pay-per-click advertising…even though these strategies could help them reach their business goals faster and more affordably.
