Most marketing problems aren't really marketing problems—they're strategy problems. The wrong channels, the wrong message, the wrong audience, or the right tactics deployed in isolation without a cohesive plan connecting them. This collection of articles covers the full spectrum of marketing strategy—from how to build a custom plan around your business goals to how to evaluate what's working, when to pivot, and how to think about the long game in a marketing landscape that never stops changing. Whether you're building a strategy from scratch, questioning the one you have, or just trying to make sense of the overwhelming number of options available to you, you'll find clear-headed, no-fluff perspective here from a team that builds custom marketing strategies every day—and measures them against real business outcomes.
SEE HOW MARKETING STRATEGY FITS INTO THE BIG PICTURE
Consumers are exposed to somewhere between 4,000 and 10,000 marketing messages a day, and yet business owners still expect them to travel neatly down a well-defined marketing funnel. Awareness, consideration, decision…right? Well, the truth is: the marketing funnel is dead, and it has been for some time now.
Fear-based marketing is probably my least favorite type of marketing. I’m very much a focus-on-the-solution kinda marketer. But using fear in marketing is nothing new, and it does have its place…but you have to know how much fear you can monger without crossing the line, when to leverage fear-based marketing, and when to keep it positive.
The internet is flooded with AI-generated drivel. Experts estimate that as much as 90% of online content could be AI-generated by the end of 2025. But, consumers aren’t exactly digging the bot-concocted content. In fact, studies show steep consumer distrust in AI-generated content, and internet users are growing increasingly anxious about whether they can even tell the difference between human- and AI-generated material. So, in a sea of artificial intelligence, how can you get your brand seen and heard and trusted?
For as long as I can remember, marketing has been changing at a breakneck pace. Just in the last decade, we’ve seen the proliferation of digital media and data-driven marketing. Social media now dominates the mediasphere, while OG media channels—radio, print, and TV, to name a few—continue to fade into irrelevance. AI is revolutionizing the way businesses market themselves, political and social beliefs have become deeply connected to the platforms we use to communicate, and the customer experience is both incredibly and not-at-all important. What a time to be a marketer.
You hired a marketing team, and now you’re off the hook for all things marketing-related in your business…right? Not quite.
We get it, social media can be a lot. There are multiple platforms—Facebook, TikTok, Instagram, LinkedIn, Threads and Pinterest, just to name a few—and each platform requires individualized attention. As a digital marketing agency, we’ve been active on pretty much every major platform, for clients in a wide range of industries. We decided to put all of our social media marketing knowledge into one definitive source. You’re welcome 😉
This Valentine’s season, we’re ditching the heart-shaped clichés. Instead, we want to explore some Valentine’s Day marketing campaigns that went beyond roses and chocolates to fully capture the hearts—and wallets—of their audiences. Like life, Valentine’s Day marketing is like a box of chocolates—you never know what you’re going to get. From Tyson Foods’ quirky “Chicken Nugget Bouquet Contest” to zoos naming cockroaches after exes to 1-800-Flowers’ “Galentine’s Day” marketing campaign, which promotes February 13th as a day to celebrate friendship, we’re diving into the most unconventional, laugh-out-loud marketing strategies that redefined the V-Day marketing game. These campaigns prove that Valentine’s Day doesn’t have to be all about romance…
ESTATE PLANNING MARKETING
MENTAL HEALTH MARKETING
BRANDING & MESSAGING
CONTENT MARKETING & BLOGGING
EMAIL MARKETING
MARKETING STRATEGY
SEARCH ENGINE OPTIMIZATION
PAID MEDIA & LEAD GEN
SOCIAL MEDIA MARKETING
WEB DESIGN & DEVELOPMENT
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