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Beyond the Bouquet: Unconventional (Yet Successful) Valentine’s Day Marketing Campaigns

Beyond the Bouquet: Unconventional (Yet Successful) Valentine’s Day Marketing Campaigns

This Valentine’s season, we’re ditching the heart-shaped clichés. Instead, we want to explore some Valentine’s Day marketing campaigns that went beyond roses and chocolates to fully capture the hearts—and wallets—of their audiences. Like life, Valentine’s Day marketing is like a box of chocolates—you never know what you’re going to get. From Tyson Foods’ quirky “Chicken Nugget Bouquet Contest” to zoos naming cockroaches after exes to 1-800-Flowers’ “Galentine’s Day” marketing campaign, which promotes February 13th as a day to celebrate friendship, we’re diving into the most unconventional, laugh-out-loud marketing strategies that redefined the V-Day marketing game. These campaigns prove that Valentine’s Day doesn’t have to be all about romance…

Decoding Email Marketing: A No-Nonsense Guide to Making It Work

Decoding Email Marketing: A No-Nonsense Guide to Making It Work

Alright, let’s cut to the chase—nobody likes getting marketing emails. All you wanted to do was shop for cute dog toys to keep your puppy entertained, and now you’re getting 17 emails a day with “Buy Now!!!” and “You’ll Never See This Deal Again!!!” subject lines that are making you crazy.

No wonder why people get fed up and give most emails the trash-bin treatment…

TotalBoat-aly Awesome: Influencer Marketing Done Right

TotalBoat-aly Awesome: Influencer Marketing Done Right

My partner is a social media influencer. He documented the process of building the 38’ wooden sailboat we now call home, from stump to ship. He cut the trees, milled the lumber, collected scrap lead to melt down for the ballast keel, and handcrafted every. single. inch. of our floating abode. In the process of doing so, he picked up a cool 180K subscribers on YouTube, and now makes a living running his channel, Acorn to Arabella: Journey of a Wooden Boat. In terms of influencer marketing, I’ve seen what works, and I’ve seen what doesn’t…

Forget the Trends: Focus on These 5 Timeless Marketing Classics

Forget the Trends: Focus on These 5 Timeless Marketing Classics

Being aware of new trends in digital marketing is important—but not nearly as important as knowing what goes into a great marketing strategy at the ground level. Mastering a few foundational marketing skills—storytelling, relationship building, authenticity, agility, and analysis—will fuel the success of your entire strategy. Whether you’re going all in on the latest-and-greatest trends or keeping it simple with tried-and-true classics, you’re going to need these five “timeless marketing classics.”

New Year, New Digital Marketing Trends: Key Marketing Considerations for 2024

New Year, New Digital Marketing Trends: Key Marketing Considerations for 2024

It seems a bit schtick-y to write about emerging digital marketing trends at the beginning of a new year. After all, digital marketing changes constantly, so it’s not like—boom!—all of a sudden these trends and considerations have become a thing. However, it’s never a bad idea to step back and take a good look at the marketing landscape…particularly because we’re seeing some stormy-looking clouds on the horizon, and we want to make sure you’re prepared for whatever inclement weather is about to roll in.

5 Marketing Basics Every Business Owner Should Master

5 Marketing Basics Every Business Owner Should Master

Even if you don’t work in marketing, it’s no secret that the digital world moves so. damn. fast. The digital landscape is in constant flux, and keeping up with the latest trends—what's in, what's out, what’s new, and what’s not going anywhere—can be overwhelming. But hey, for us marketers…that's our job, right? The everyday business owner, however, should be less focused on keeping up with the latest-and-greatest trends (that’s what marketing agencies like ours are for), and more focused on...

The Hierarchy of Marketing Needs: How to Scale Your Marketing Strategy as Your Business Grows

The Hierarchy of Marketing Needs: How to Scale Your Marketing Strategy as Your Business Grows

Maslow’s hierarchy of needs is—in my humble opinion—one of the more fascinating aspects of consumer psychology. For those unfamiliar, Abraham Maslow was a psychologist who argued that human needs were arranged in a hierarchy, with physiological needs—the things we need to survive—at the bottom, and the more intellectual and creative needs at the top. Humans must meet their needs at each level before “advancing” to the next tier, for example, humans must have access to basic survival...

Not All Social Media Platforms Are Created Equal

Not All Social Media Platforms Are Created Equal

Storytelling is a cornerstone of any successful digital marketing strategy. One of the best media channels for telling stories, of course, is social media. But not all social media platforms are created equal. Understanding the nuances of each social media platform—user demographics, usage trends, formatting requirements, and engagement data—is crucial to being seen and heard on social media. One of the biggest social media marketing mistakes we see businesses make is posting the same exact...

Marketing Has Destroyed the Holidays. This is Our Apology.

Marketing Has Destroyed the Holidays. This is Our Apology.

On behalf of the entire marketing industry: we’re sorry. We’re sorry that commercialism has stripped so much meaning from the holiday season. We’re sorry that you’ve been getting pummeled by the big corporate holiday spirit since September. We’re sorry that special offers and one-day-only sales and ads upon ads upon ads are diluting a season that was once so focused on family and togetherness. We’re sorry. We know that a vast majority of marketing professionals don’t see the harm in all this,...

Emoji Marketing: The Stats Behind the Smileys  📈😁

Emoji Marketing: The Stats Behind the Smileys 📈😁

Emojis are fun, plain and simple. In personal conversations, they add levity and lightheartedness, and can help convey feelings that may not come through clearly with text alone. Adding an eye roll emoji makes sarcasm more obvious, or adding a smiley face to the end of a direct statement ensures it will be received without any passive-aggressive undertones. But emojis are more than just fun characters to bat around with our friends—they actually play an important role in social media and email...

Mastering the Use of Color in Branding and Design

Mastering the Use of Color in Branding and Design

In the world of branding and design, color is a powerful tool that helps define your identity and influence the way people perceive your brand. Choosing the right color palette is like selecting a few perfect grains of sand from a vast beach—seemingly simple, but with endless options (and lots of opportunities to overthink your decision). Below, we'll explore the significance of color in branding, dive into color psychology, and learn how to create cohesive color palettes that uphold your...

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