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Your Everything-But-the-Kitchen-Sink Guide to Social Media in 2024
We get it, social media can be a lot. There are multiple platforms—Facebook, TikTok, Instagram, LinkedIn, Threads and Pinterest, just to name a few—and each platform requires individualized attention. As a digital marketing agency, we’ve been active on pretty much every major platform, for clients in a wide range of industries. We decided to put all of our social media marketing knowledge into one definitive source. You’re welcome 😉
In-Person Workshops v. Webinars: Which Law Firm Marketing Strategy is More Effective?
No law firm marketing strategy is complete without a workshop or webinar program. Workshops, webinars, and guest speaking engagements are designed to get you and your firm in front of a captive audience of prospective new clients. Executed properly, these strategies are especially effective for generating qualified leads and bringing in new clients—fast!
Branding for Estate Planning Law Firms: The Missing Piece of the Marketing Puzzle
Branding is especially important for estate planning law firms. If your firm doesn’t LOOK credible, professional, and trustworthy, there’s a good chance your potential clients won’t give you as much as a second glance. Many firms have all the right marketing tools in place, but marketing will only get you so far. If you want to take your firm to the next level, you need to level up your branding.
S-E-I Don’t Know: Keeping Up with Google’s Never-Ending SEO Algorithm Changes
Search engine optimization (SEO) is the avocado of the marketing world: it’s cool and all, but maybe not cool enough to have earned such immense popularity? Business owners come to us all the time saying, “I need SEO,” but—just like millennials aren’t going broke on, say, almond butter toast—business owners don’t seem at all interested in social media marketing, content marketing, email marketing, or pay-per-click advertising…even though these strategies could help them reach their business goals faster and more affordably.
Battle of the Bots: ChatGPT vs. Gemini
Artificial intelligence (AI) isn’t going anywhere anytime soon, and while it’s pretty terrifying to think about what AI will be capable of in the future, we still need to fully understand how AI can support our marketing goals and business growth today.
Beyond the Bouquet: Unconventional (Yet Successful) Valentine’s Day Marketing Campaigns
This Valentine’s season, we’re ditching the heart-shaped clichés. Instead, we want to explore some Valentine’s Day marketing campaigns that went beyond roses and chocolates to fully capture the hearts—and wallets—of their audiences. Like life, Valentine’s Day marketing is like a box of chocolates—you never know what you’re going to get. From Tyson Foods’ quirky “Chicken Nugget Bouquet Contest” to zoos naming cockroaches after exes to 1-800-Flowers’ “Galentine’s Day” marketing campaign, which promotes February 13th as a day to celebrate friendship, we’re diving into the most unconventional, laugh-out-loud marketing strategies that redefined the V-Day marketing game. These campaigns prove that Valentine’s Day doesn’t have to be all about romance…
Decoding Email Marketing: A No-Nonsense Guide to Making It Work
Alright, let’s cut to the chase—nobody likes getting marketing emails. All you wanted to do was shop for cute dog toys to keep your puppy entertained, and now you’re getting 17 emails a day with “Buy Now!!!” and “You’ll Never See This Deal Again!!!” subject lines that are making you crazy.
No wonder why people get fed up and give most emails the trash-bin treatment…
TotalBoat-aly Awesome: Influencer Marketing Done Right
My partner is a social media influencer. He documented the process of building the 38’ wooden sailboat we now call home, from stump to ship. He cut the trees, milled the lumber, collected scrap lead to melt down for the ballast keel, and handcrafted every. single. inch. of our floating abode. In the process of doing so, he picked up a cool 180K subscribers on YouTube, and now makes a living running his channel, Acorn to Arabella: Journey of a Wooden Boat. In terms of influencer marketing, I’ve seen what works, and I’ve seen what doesn’t…
Forget the Trends: Focus on These 5 Timeless Marketing Classics
Being aware of new trends in digital marketing is important—but not nearly as important as knowing what goes into a great marketing strategy at the ground level. Mastering a few foundational marketing skills—storytelling, relationship building, authenticity, agility, and analysis—will fuel the success of your entire strategy. Whether you’re going all in on the latest-and-greatest trends or keeping it simple with tried-and-true classics, you’re going to need these five “timeless marketing classics.”
New Year, New Digital Marketing Trends: Key Marketing Considerations for 2024
It seems a bit schtick-y to write about emerging digital marketing trends at the beginning of a new year. After all, digital marketing changes constantly, so it’s not like—boom!—all of a sudden these trends and considerations have become a thing. However, it’s never a bad idea to step back and take a good look at the marketing landscape…particularly because we’re seeing some stormy-looking clouds on the horizon, and we want to make sure you’re prepared for whatever inclement weather is about to roll in.
5 Marketing Basics Every Business Owner Should Master
Even if you don’t work in marketing, it’s no secret that the digital world moves so. damn. fast. The digital landscape is in constant flux, and keeping up with the latest trends—what's in, what's out, what’s new, and what’s not going anywhere—can be overwhelming. But hey, for us marketers…that's our job, right? The everyday business owner, however, should be less focused on keeping up with the latest-and-greatest trends (that’s what marketing agencies like ours are for), and more focused on...
The Hierarchy of Marketing Needs: How to Scale Your Marketing Strategy as Your Business Grows
Maslow’s hierarchy of needs is—in my humble opinion—one of the more fascinating aspects of consumer psychology. For those unfamiliar, Abraham Maslow was a psychologist who argued that human needs were arranged in a hierarchy, with physiological needs—the things we need to survive—at the bottom, and the more intellectual and creative needs at the top. Humans must meet their needs at each level before “advancing” to the next tier, for example, humans must have access to basic survival...
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