key takeaways | fear based marketing: the power (and perils) of using fear in marketing Fear is a potent but risky motivator in marketing. While it can create urgency and drive immediate action by tapping into basic survival instincts, improper use often leads to a...
key takeaways | social media content guide Here are some social media content ideas, categorized by goals of informing, educating, inspiring, engaging, and entertaining. These types of posts will help you create a well-rounded strategy that connect with your audience....
2024 digital marketing trends | key takeaways 16% of X users say they’ll start using the platform more often in 2024 (and 35% have said they’re not going anywhere)…but the platform has a heavy political lean towards the far right. Threads is the...
Even if you don’t work in marketing, it’s no secret that the digital world moves so. damn. fast. The digital landscape is in constant flux, and keeping up with the latest trends—what’s in, what’s out, what’s new, and what’s not going anywhere—can be...
Maslow’s hierarchy of needs is—in my humble opinion—one of the more fascinating aspects of consumer psychology. For those unfamiliar, Abraham Maslow was a psychologist who argued that human needs were arranged in a hierarchy, with physiological needs—the things we...
Storytelling is a cornerstone of any successful digital marketing strategy. One of the best media channels for telling stories, of course, is social media. But not all social media platforms are created equal. Understanding the nuances of each social media...
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