key takeaways | decoding email marketing It’s very rare for one email to be appropriate for your entire list. Segment the hell out of your list, and focus on sending highly-personalized content. Numbers aren’t everything. Go for quality over quantity while...
key takeaways Mastering a few foundational marketing skills—storytelling, relationship building, authenticity, agility, and analysis—will fuel the success of your entire strategy, whether you’re chasing the latest-and-greatest trends, or sticking with the...
Even if you don’t work in marketing, it’s no secret that the digital world moves so. damn. fast. The digital landscape is in constant flux, and keeping up with the latest trends—what’s in, what’s out, what’s new, and what’s not going anywhere—can be...
It’s not exactly a well-kept secret: innovative marketing and business strategies—coupled with captivating brand narratives—can drive enormous success. It’s also not exactly easy to pull off. Definitely easier said than done… So, when a brand like Stanley® comes along...
In the ever-evolving landscape of digital marketing, staying up-to-date with the latest tools and technologies is crucial. One such development is the migration from Google Analytics Universal to Google Analytics 4 (GA-4). With GA-4, Google aims to provide a more...
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