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Decoding Email Marketing: A No-Nonsense Guide to Making It Work

Decoding Email Marketing: A No-Nonsense Guide to Making It Work

by Anna Lofstrom | Feb 1, 2024 | Email Marketing

key takeaways | decoding email marketing It’s very rare for one email to be appropriate for your entire list. Segment the hell out of your list, and focus on sending highly-personalized content. Numbers aren’t everything. Go for quality over quantity while...
Forget the Trends: Focus on These 5 Timeless Marketing Classics

Forget the Trends: Focus on These 5 Timeless Marketing Classics

by Anna Lofstrom | Jan 11, 2024 | Marketing Strategy Design

key takeaways Mastering a few foundational marketing skills—storytelling, relationship building, authenticity, agility, and analysis—will fuel the success of your entire strategy, whether you’re chasing the latest-and-greatest trends, or sticking with the...
5 Marketing Basics Every Business Owner Should Master

5 Marketing Basics Every Business Owner Should Master

by Anna Lofstrom | Dec 15, 2023 | Content Marketing & Blogging, Marketing Strategy Design, Search Engine Optimization, Social Media Marketing

Even if you don’t work in marketing, it’s no secret that the digital world moves so. damn. fast. The digital landscape is in constant flux, and keeping up with the latest trends—what’s in, what’s out, what’s new, and what’s not going anywhere—can be...
The Viral Success of Stanley®: Key Takeaways for Small Businesses

The Viral Success of Stanley®: Key Takeaways for Small Businesses

by Anna Lofstrom | Aug 6, 2023 | Branding & Logo Design, Marketing Strategy Design

It’s not exactly a well-kept secret: innovative marketing and business strategies—coupled with captivating brand narratives—can drive enormous success. It’s also not exactly easy to pull off. Definitely easier said than done… So, when a brand like Stanley® comes along...
GA-4 Migration: Everything You Need to Know

GA-4 Migration: Everything You Need to Know

by Anna Lofstrom | Jun 26, 2023 | Marketing Strategy Design, Website Design & Development

In the ever-evolving landscape of digital marketing, staying up-to-date with the latest tools and technologies is crucial. One such development is the migration from Google Analytics Universal to Google Analytics 4 (GA-4). With GA-4, Google aims to provide a more...
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