As marketers, our job is simple: to influence the consumer decision making process. Understanding the various phases of the consumer buying process—and knowing which marketing tools to employ at each stage of the process—is crucial to leading consumers towards making...
It’s not exactly a well-kept secret: innovative marketing and business strategies—coupled with captivating brand narratives—can drive enormous success. It’s also not exactly easy to pull off. Definitely easier said than done… So, when a brand like Stanley® comes along...
Euro Disney, now known as Disneyland Paris, opened its doors in 1992 with much fanfare and excitement. However, what was supposed to be a magical experience for visitors turned into a financial disaster for the Walt Disney Company. The park failed to attract enough...
In the vast digital landscape, where competition is fierce, establishing a strong brand identity has become more crucial than ever. Our team at Birdhouse Marketing and Design understands the power of branding for small businesses. This blog will explore the...
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