key takeaways | the marketing funnel is dead, AI is to blame, and branding is our only hope The marketing funnel is dead. The traditional marketing funnel—awareness, consideration, decision—is no longer an effective model because the consumer journey is no longer...
key takeaways | branding for estate planning law firms Branding subconsciously influences the “gut feelings” your audience has about your firm. 95% of purchase decisions are made subconsciously, so those “gut feelings” are often more important...
key takeaways | influencer marketing done right Follower count isn’t everything. When choosing an influencer, focus more on finding a reputable person who you trust to represent your brand. For influencer marketing to be effective, the influencer has to...
In the world of branding and design, color is a powerful tool that helps define your identity and influence the way people perceive your brand. Choosing the right color palette is like selecting a few perfect grains of sand from a vast beach—seemingly simple, but with...
As marketers, our job is simple: to influence the consumer decision making process. Understanding the various phases of the consumer buying process—and knowing which marketing tools to employ at each stage of the process—is crucial to leading consumers towards making...
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