key takeaways Mastering a few foundational marketing skills—storytelling, relationship building, authenticity, agility, and analysis—will fuel the success of your entire strategy, whether you’re chasing the latest-and-greatest trends, or sticking with the...
2024 digital marketing trends | key takeaways 16% of X users say they’ll start using the platform more often in 2024 (and 35% have said they’re not going anywhere)…but the platform has a heavy political lean towards the far right. Threads is the...
Even if you don’t work in marketing, it’s no secret that the digital world moves so. damn. fast. The digital landscape is in constant flux, and keeping up with the latest trends—what’s in, what’s out, what’s new, and what’s not going anywhere—can be...
Maslow’s hierarchy of needs is—in my humble opinion—one of the more fascinating aspects of consumer psychology. For those unfamiliar, Abraham Maslow was a psychologist who argued that human needs were arranged in a hierarchy, with physiological needs—the things we...
On behalf of the entire marketing industry: we’re sorry. We’re sorry that commercialism has stripped so much meaning from the holiday season. We’re sorry that you’ve been getting pummeled by the big corporate holiday spirit since September. We’re sorry that special...
Launching a successful holiday marketing campaign can make-or-break your entire year. It can also make-or-break you, if you don’t keep a tight grip on the holiday marketing reins. But being stressed out, stretched thin, disorganized, and pressed for time are not...
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