key takeaways | 2025 small business marketing trends Expensive AI tools may not be in the budget for small businesses, but there are plenty of ways to use free gen-AI tools, and you might be surprised to learn about the variety of AI-driven functionalities built into...
key takeaways | 3 responsibilities of a small business owner in maximizing marketing ROI Your marketing team relies on you for important feedback. Are your leads qualified? Are they converting? Is your messaging appropriate? Set specific, measurable goals for your...
key takeaways | social media content guide Here are some social media content ideas, categorized by goals of informing, educating, inspiring, engaging, and entertaining. These types of posts will help you create a well-rounded strategy that connect with your audience....
key takeaways | valentine’s day marketing campaigns Leverage the power of user-generated content and do not underestimate the benefits of audience engagement. Identify and showcase your core values through your marketing strategies. Reach a wider audience by...
key takeaways | influencer marketing done right Follower count isn’t everything. When choosing an influencer, focus more on finding a reputable person who you trust to represent your brand. For influencer marketing to be effective, the influencer has to...
key takeaways Mastering a few foundational marketing skills—storytelling, relationship building, authenticity, agility, and analysis—will fuel the success of your entire strategy, whether you’re chasing the latest-and-greatest trends, or sticking with the...
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