key takeaways | fear based marketing: the power (and perils) of using fear in marketing Fear is a potent but risky motivator in marketing. While it can create urgency and drive immediate action by tapping into basic survival instincts, improper use often leads to a...
key takeaways | 4 ways to humanize your brand in a world full of bots Human connection is paramount in an AI-driven world. Humanizing your brand builds trust, engagement, and loyalty in a landscape increasingly dominated by bots. Personalization is key to humanizing...
key takeaways | 2025 small business marketing trends Expensive AI tools may not be in the budget for small businesses, but there are plenty of ways to use free gen-AI tools, and you might be surprised to learn about the variety of AI-driven functionalities built into...
key takeaways | 3 responsibilities of a small business owner in maximizing marketing ROI Your marketing team relies on you for important feedback. Are your leads qualified? Are they converting? Is your messaging appropriate? Set specific, measurable goals for your...
key takeaways | social media content guide Here are some social media content ideas, categorized by goals of informing, educating, inspiring, engaging, and entertaining. These types of posts will help you create a well-rounded strategy that connect with your audience....
key takeaways | valentine’s day marketing campaigns Leverage the power of user-generated content and do not underestimate the benefits of audience engagement. Identify and showcase your core values through your marketing strategies. Reach a wider audience by...
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