Even if you don’t work in marketing, it’s no secret that the digital world moves so. damn. fast. The digital landscape is in constant flux, and keeping up with the latest trends—what’s in, what’s out, what’s new, and what’s not going anywhere—can be...
Maslow’s hierarchy of needs is—in my humble opinion—one of the more fascinating aspects of consumer psychology. For those unfamiliar, Abraham Maslow was a psychologist who argued that human needs were arranged in a hierarchy, with physiological needs—the things we...
AI can do pretty much everything these days. When it comes to marketing, AI can help companies hyper-segment their audiences, make heads or tails of data analytics, outline the key learning points of a virtual training seminar, identify SEO keywords… The list...
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