Maslow’s hierarchy of needs is—in my humble opinion—one of the more fascinating aspects of consumer psychology. For those unfamiliar, Abraham Maslow was a psychologist who argued that human needs were arranged in a hierarchy, with physiological needs—the things we...
AI can do pretty much everything these days. When it comes to marketing, AI can help companies hyper-segment their audiences, make heads or tails of data analytics, outline the key learning points of a virtual training seminar, identify SEO keywords… The list...
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