key takeaways | the marketing funnel is dead, AI is to blame, and branding is our only hope The marketing funnel is dead. The traditional marketing funnel—awareness, consideration, decision—is no longer an effective model because the consumer journey is no longer...
key takeaways | fear based marketing: the power (and perils) of using fear in marketing Fear is a potent but risky motivator in marketing. While it can create urgency and drive immediate action by tapping into basic survival instincts, improper use often leads to a...
key takeaways | 4 ways to humanize your brand in a world full of bots Human connection is paramount in an AI-driven world. Humanizing your brand builds trust, engagement, and loyalty in a landscape increasingly dominated by bots. Personalization is key to humanizing...
key takeaways | social media content guide Here are some social media content ideas, categorized by goals of informing, educating, inspiring, engaging, and entertaining. These types of posts will help you create a well-rounded strategy that connect with your audience....
key takeaways | seo algorithm changes All of Google’s most recent core SEO algorithm changes have underscored the importance of high-quality, unique E-E-A-T content intended for HUMAN readers, and NOT search engines. Google’s Search Generative Engine (SGE)...
key takeaways | chatgpt vs. gemini AI is a supplement, not a replacement, for human-generated content. AI can only regurgitate information, thoughts, and ideas that already exist. Overall, Gemini seems to go above and beyond in all areas of content generation—besides...
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