key takeaways | social media content guide Here are some social media content ideas, categorized by goals of informing, educating, inspiring, engaging, and entertaining. These types of posts will help you create a well-rounded strategy that connect with your audience....
key takeaways | seo algorithm changes All of Google’s most recent core SEO algorithm changes have underscored the importance of high-quality, unique E-E-A-T content intended for HUMAN readers, and NOT search engines. Google’s Search Generative Engine (SGE)...
key takeaways | chatgpt vs. gemini AI is a supplement, not a replacement, for human-generated content. AI can only regurgitate information, thoughts, and ideas that already exist. Overall, Gemini seems to go above and beyond in all areas of content generation—besides...
Even if you don’t work in marketing, it’s no secret that the digital world moves so. damn. fast. The digital landscape is in constant flux, and keeping up with the latest trends—what’s in, what’s out, what’s new, and what’s not going anywhere—can be...
Maslow’s hierarchy of needs is—in my humble opinion—one of the more fascinating aspects of consumer psychology. For those unfamiliar, Abraham Maslow was a psychologist who argued that human needs were arranged in a hierarchy, with physiological needs—the things we...
AI can do pretty much everything these days. When it comes to marketing, AI can help companies hyper-segment their audiences, make heads or tails of data analytics, outline the key learning points of a virtual training seminar, identify SEO keywords… The list...
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