key takeaways | branding for estate planning law firms Branding subconsciously influences the “gut feelings” your audience has about your firm. 95% of purchase decisions are made subconsciously, so those “gut feelings” are often more important...
Maslow’s hierarchy of needs is—in my humble opinion—one of the more fascinating aspects of consumer psychology. For those unfamiliar, Abraham Maslow was a psychologist who argued that human needs were arranged in a hierarchy, with physiological needs—the things we...
In the world of branding and design, color is a powerful tool that helps define your identity and influence the way people perceive your brand. Choosing the right color palette is like selecting a few perfect grains of sand from a vast beach—seemingly simple, but with...
Small businesses are obsessed with SEO. We can’t tell you the amount of business owners who reach out to us and say, “I need SEO. I want to be #1 in Google.” Sound like something you may have said? Search engine optimization is important, but before putting all your...
As marketers, our job is simple: to influence the consumer decision making process. Understanding the various phases of the consumer buying process—and knowing which marketing tools to employ at each stage of the process—is crucial to leading consumers towards making...
It’s not exactly a well-kept secret: innovative marketing and business strategies—coupled with captivating brand narratives—can drive enormous success. It’s also not exactly easy to pull off. Definitely easier said than done… So, when a brand like Stanley® comes along...
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