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SEO vs. Branding: Which is More Important?

SEO vs. Branding: Which is More Important?

by Robin Agricola | Sep 7, 2023 | Branding & Logo Design, Search Engine Optimization

Small businesses are obsessed with SEO. We can’t tell you the amount of business owners who reach out to us and say, “I need SEO. I want to be #1 in Google.” Sound like something you may have said? Search engine optimization is important, but before putting all your...
Influencing the Consumer Decision Making Process: Which Marketing Tools to Use (and When to Use Them)

Influencing the Consumer Decision Making Process: Which Marketing Tools to Use (and When to Use Them)

by Robin Agricola | Aug 18, 2023 | Branding & Logo Design, Marketing Strategy Design

As marketers, our job is simple: to influence the consumer decision making process. Understanding the various phases of the consumer buying process—and knowing which marketing tools to employ at each stage of the process—is crucial to leading consumers towards making...
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