key takeaways | 2025 small business marketing trends Expensive AI tools may not be in the budget for small businesses, but there are plenty of ways to use free gen-AI tools, and you might be surprised to learn about the variety of AI-driven functionalities built into...
key takeaways | branding for estate planning law firms Branding subconsciously influences the “gut feelings” your audience has about your firm. 95% of purchase decisions are made subconsciously, so those “gut feelings” are often more important...
key takeaways | seo algorithm changes All of Google’s most recent core SEO algorithm changes have underscored the importance of high-quality, unique E-E-A-T content intended for HUMAN readers, and NOT search engines. Google’s Search Generative Engine (SGE)...
key takeaways | influencer marketing done right Follower count isn’t everything. When choosing an influencer, focus more on finding a reputable person who you trust to represent your brand. For influencer marketing to be effective, the influencer has to...
2024 digital marketing trends | key takeaways 16% of X users say they’ll start using the platform more often in 2024 (and 35% have said they’re not going anywhere)…but the platform has a heavy political lean towards the far right. Threads is the...
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