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4 Marketing Trends That Small Businesses Can Actually Implement in 2025

4 Marketing Trends That Small Businesses Can Actually Implement in 2025

by Robin Agricola | Jan 19, 2025 | Marketing Strategy Design

key takeaways | 2025 small business marketing trends Expensive AI tools may not be in the budget for small businesses, but there are plenty of ways to use free gen-AI tools, and you might be surprised to learn about the variety of AI-driven functionalities built into...
Branding for Estate Planning Law Firms: The Missing Piece of the Marketing Puzzle

Branding for Estate Planning Law Firms: The Missing Piece of the Marketing Puzzle

by Robin Agricola | Jun 29, 2024 | Branding & Logo Design, Estate Planning Law Firm Marketing

key takeaways | branding for estate planning law firms Branding subconsciously influences the “gut feelings” your audience has about your firm. 95% of purchase decisions are made subconsciously, so those “gut feelings” are often more important...
S-E-I Don’t Know: Keeping Up with Google’s Never-Ending SEO Algorithm Changes

S-E-I Don’t Know: Keeping Up with Google’s Never-Ending SEO Algorithm Changes

by Robin Agricola | Mar 27, 2024 | Content Marketing & Blogging, Search Engine Optimization

key takeaways | seo algorithm changes All of Google’s most recent core SEO algorithm changes have underscored the importance of high-quality, unique E-E-A-T content intended for HUMAN readers, and NOT search engines. Google’s Search Generative Engine (SGE)...
TotalBoat-aly Awesome: Influencer Marketing Done Right

TotalBoat-aly Awesome: Influencer Marketing Done Right

by Robin Agricola | Jan 19, 2024 | Marketing Strategy Design

key takeaways | influencer marketing done right Follower count isn’t everything. When choosing an influencer, focus more on finding a reputable person who you trust to represent your brand. For influencer marketing to be effective, the influencer has to...
New Year, New Digital Marketing Trends: Key Marketing Considerations for 2024

New Year, New Digital Marketing Trends: Key Marketing Considerations for 2024

by Robin Agricola | Jan 5, 2024 | Marketing Strategy Design, Search Engine Optimization, Social Media Marketing

2024 digital marketing trends | key takeaways 16% of X users say they’ll start using the platform more often in 2024 (and 35% have said they’re not going anywhere)…but the platform has a heavy political lean towards the far right. Threads is the...
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