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The Marketing Funnel is Dead, AI is to Blame, and Branding is our Only Hope

The Marketing Funnel is Dead, AI is to Blame, and Branding is our Only Hope

by Robin Agricola | Aug 3, 2025 | Branding & Logo Design, Content Marketing & Blogging, Marketing Strategy Design

key takeaways | the marketing funnel is dead, AI is to blame, and branding is our only hope The marketing funnel is dead. The traditional marketing funnel—awareness, consideration, decision—is no longer an effective model because the consumer journey is no longer...
Fear Based Marketing: The Power (and Perils) of Using Fear in Marketing

Fear Based Marketing: The Power (and Perils) of Using Fear in Marketing

by Robin Agricola | May 14, 2025 | Content Marketing & Blogging, Marketing Strategy Design, Social Media Marketing

key takeaways | fear based marketing: the power (and perils) of using fear in marketing Fear is a potent but risky motivator in marketing. While it can create urgency and drive immediate action by tapping into basic survival instincts, improper use often leads to a...
4 Marketing Trends That Small Businesses Can Actually Implement in 2025

4 Marketing Trends That Small Businesses Can Actually Implement in 2025

by Robin Agricola | Jan 19, 2025 | Marketing Strategy Design

key takeaways | 2025 small business marketing trends Expensive AI tools may not be in the budget for small businesses, but there are plenty of ways to use free gen-AI tools, and you might be surprised to learn about the variety of AI-driven functionalities built into...
Branding for Estate Planning Law Firms: The Missing Piece of the Marketing Puzzle

Branding for Estate Planning Law Firms: The Missing Piece of the Marketing Puzzle

by Robin Agricola | Jun 29, 2024 | Branding & Logo Design, Estate Planning Law Firm Marketing

key takeaways | branding for estate planning law firms Branding subconsciously influences the “gut feelings” your audience has about your firm. 95% of purchase decisions are made subconsciously, so those “gut feelings” are often more important...
S-E-I Don’t Know: Keeping Up with Google’s Never-Ending SEO Algorithm Changes

S-E-I Don’t Know: Keeping Up with Google’s Never-Ending SEO Algorithm Changes

by Robin Agricola | Mar 27, 2024 | Content Marketing & Blogging, Search Engine Optimization

key takeaways | seo algorithm changes All of Google’s most recent core SEO algorithm changes have underscored the importance of high-quality, unique E-E-A-T content intended for HUMAN readers, and NOT search engines. Google’s Search Generative Engine (SGE)...
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  • The Marketing Funnel is Dead, AI is to Blame, and Branding is our Only Hope
  • Fear Based Marketing: The Power (and Perils) of Using Fear in Marketing
  • In a World of Bots, Dare to Be a Human: 4 Ways to Humanize Your Brand
  • 4 Marketing Trends That Small Businesses Can Actually Implement in 2025
  • Know Your Role: 3 Responsibilities of a Small Business Owner in Maximizing Marketing ROI

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