key takeaways | decoding email marketing It’s very rare for one email to be appropriate for your entire list. Segment the hell out of your list, and focus on sending highly-personalized content. Numbers aren’t everything. Go for quality over quantity while...
Maslow’s hierarchy of needs is—in my humble opinion—one of the more fascinating aspects of consumer psychology. For those unfamiliar, Abraham Maslow was a psychologist who argued that human needs were arranged in a hierarchy, with physiological needs—the things we...
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