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Know Your Role: 3 Responsibilities of a Small Business Owner in Maximizing Marketing ROI

Know Your Role: 3 Responsibilities of a Small Business Owner in Maximizing Marketing ROI

by Genevieve Bregoli | Dec 27, 2024 | Marketing Strategy Design

key takeaways | 3 responsibilities of a small business owner in maximizing marketing ROI Your marketing team relies on you for important feedback. Are your leads qualified? Are they converting? Is your messaging appropriate? Set specific, measurable goals for your...
Your Everything-But-the-Kitchen-Sink Guide to Social Media in 2024

Your Everything-But-the-Kitchen-Sink Guide to Social Media in 2024

by Genevieve Bregoli | Aug 20, 2024 | Content Marketing & Blogging, Marketing Strategy Design, Social Media Marketing

key takeaways | social media content guide Here are some social media content ideas, categorized by goals of informing, educating, inspiring, engaging, and entertaining. These types of posts will help you create a well-rounded strategy that connect with your audience....
Battle of the Bots: ChatGPT vs. Gemini

Battle of the Bots: ChatGPT vs. Gemini

by Genevieve Bregoli | Feb 26, 2024 | Content Marketing & Blogging, Search Engine Optimization

key takeaways | chatgpt vs. gemini AI is a supplement, not a replacement, for human-generated content. AI can only regurgitate information, thoughts, and ideas that already exist. Overall, Gemini seems to go above and beyond in all areas of content generation—besides...
Beyond the Bouquet: Unconventional (Yet Successful) Valentine’s Day Marketing Campaigns

Beyond the Bouquet: Unconventional (Yet Successful) Valentine’s Day Marketing Campaigns

by Genevieve Bregoli | Feb 13, 2024 | Marketing Strategy Design

key takeaways | valentine’s day marketing campaigns Leverage the power of user-generated content and do not underestimate the benefits of audience engagement. Identify and showcase your core values through your marketing strategies. Reach a wider audience by...
Emoji Marketing: The Stats Behind the Smileys  📈😁

Emoji Marketing: The Stats Behind the Smileys 📈😁

by Genevieve Bregoli | Nov 3, 2023 | Social Media Marketing

Emojis are fun, plain and simple. In personal conversations, they add levity and lightheartedness, and can help convey feelings that may not come through clearly with text alone. Adding an eye roll emoji makes sarcasm more obvious, or adding a smiley face to the end...
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Recent Posts

  • In a World of Bots, Dare to Be a Human: 4 Ways to Humanize Your Brand
  • 4 Marketing Trends That Small Businesses Can Actually Implement in 2025
  • Know Your Role: 3 Responsibilities of a Small Business Owner in Maximizing Marketing ROI
  • Your Everything-But-the-Kitchen-Sink Guide to Social Media in 2024
  • In-Person Workshops v. Webinars: Which Law Firm Marketing Strategy is More Effective?

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