key takeaways | influencer marketing done right Follower count isn’t everything. When choosing an influencer, focus more on finding a reputable person who you trust to represent your brand. For influencer marketing to be effective, the influencer has to...
2024 digital marketing trends | key takeaways 16% of X users say they’ll start using the platform more often in 2024 (and 35% have said they’re not going anywhere)…but the platform has a heavy political lean towards the far right. Threads is the...
Maslow’s hierarchy of needs is—in my humble opinion—one of the more fascinating aspects of consumer psychology. For those unfamiliar, Abraham Maslow was a psychologist who argued that human needs were arranged in a hierarchy, with physiological needs—the things we...
Storytelling is a cornerstone of any successful digital marketing strategy. One of the best media channels for telling stories, of course, is social media. But not all social media platforms are created equal. Understanding the nuances of each social media...
On behalf of the entire marketing industry: we’re sorry. We’re sorry that commercialism has stripped so much meaning from the holiday season. We’re sorry that you’ve been getting pummeled by the big corporate holiday spirit since September. We’re sorry that special...
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