Field Notes
Marketing Insights for Businesses That Are Serious About Growth
Straight Talk on Strategy, SEO, Paid Media, Content, and What's Actually Working Right Now
The marketing landscape changes constantly—and so does the advice you need to navigate it. Here you'll find no-fluff insights on digital marketing strategy, SEO, paid media, content marketing, social media, and more—written by the team that actually does this work every day for estate planning firms, mental health practices, home service businesses, and established small businesses across the country. No recycled takes, no clickbait headlines, no AI content dumped onto a page without a human ever reading it. Just honest, practical marketing perspective from people who are genuinely invested in helping businesses grow.
Know Your Role: 3 Responsibilities of a Small Business Owner in Maximizing Marketing ROI
You hired a marketing team, and now you’re off the hook for all things marketing-related in your business…right? Not quite.
Your Everything-But-the-Kitchen-Sink Guide to Social Media in 2024
We get it, social media can be a lot. There are multiple platforms—Facebook, TikTok, Instagram, LinkedIn, Threads and Pinterest, just to name a few—and each platform requires individualized attention. As a digital marketing agency, we’ve been active on pretty much every major platform, for clients in a wide range of industries. We decided to put all of our social media marketing knowledge into one definitive source. You’re welcome 😉
In-Person Workshops v. Webinars: Which Law Firm Marketing Strategy is More Effective?
No law firm marketing strategy is complete without a workshop or webinar program. Workshops, webinars, and guest speaking engagements are designed to get you and your firm in front of a captive audience of prospective new clients. Executed properly, these strategies are especially effective for generating qualified leads and bringing in new clients—fast!
Branding for Estate Planning Law Firms: The Missing Piece of the Marketing Puzzle
Branding is especially important for estate planning law firms. If your firm doesn’t LOOK credible, professional, and trustworthy, there’s a good chance your potential clients won’t give you as much as a second glance. Many firms have all the right marketing tools in place, but marketing will only get you so far. If you want to take your firm to the next level, you need to level up your branding.
S-E-I Don’t Know: Keeping Up with Google’s Never-Ending SEO Algorithm Changes
Search engine optimization (SEO) is the avocado of the marketing world: it’s cool and all, but maybe not cool enough to have earned such immense popularity? Business owners come to us all the time saying, “I need SEO,” but—just like millennials aren’t going broke on, say, almond butter toast—business owners don’t seem at all interested in social media marketing, content marketing, email marketing, or pay-per-click advertising…even though these strategies could help them reach their business goals faster and more affordably.
Battle of the Bots: ChatGPT vs. Gemini
Artificial intelligence (AI) isn’t going anywhere anytime soon, and while it’s pretty terrifying to think about what AI will be capable of in the future, we still need to fully understand how AI can support our marketing goals and business growth today.
Beyond the Bouquet: Unconventional (Yet Successful) Valentine’s Day Marketing Campaigns
This Valentine’s season, we’re ditching the heart-shaped clichés. Instead, we want to explore some Valentine’s Day marketing campaigns that went beyond roses and chocolates to fully capture the hearts—and wallets—of their audiences. Like life, Valentine’s Day marketing is like a box of chocolates—you never know what you’re going to get. From Tyson Foods’ quirky “Chicken Nugget Bouquet Contest” to zoos naming cockroaches after exes to 1-800-Flowers’ “Galentine’s Day” marketing campaign, which promotes February 13th as a day to celebrate friendship, we’re diving into the most unconventional, laugh-out-loud marketing strategies that redefined the V-Day marketing game. These campaigns prove that Valentine’s Day doesn’t have to be all about romance…
Decoding Email Marketing: A No-Nonsense Guide to Making It Work
Alright, let’s cut to the chase—nobody likes getting marketing emails. All you wanted to do was shop for cute dog toys to keep your puppy entertained, and now you’re getting 17 emails a day with “Buy Now!!!” and “You’ll Never See This Deal Again!!!” subject lines that are making you crazy.
No wonder why people get fed up and give most emails the trash-bin treatment…
5 Marketing Basics Every Business Owner Should Master
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