Launching a successful holiday marketing campaign can make-or-break your entire year. It can also make-or-break you, if you don’t keep a tight grip on the holiday marketing reins. But being stressed out, stretched thin, disorganized, and pressed for time are not...
As marketers, our job is simple: to influence the consumer decision making process. Understanding the various phases of the consumer buying process—and knowing which marketing tools to employ at each stage of the process—is crucial to leading consumers towards making...
It’s not exactly a well-kept secret: innovative marketing and business strategies—coupled with captivating brand narratives—can drive enormous success. It’s also not exactly easy to pull off. Definitely easier said than done… So, when a brand like Stanley® comes along...
In the ever-evolving landscape of digital marketing, staying up-to-date with the latest tools and technologies is crucial. One such development is the migration from Google Analytics Universal to Google Analytics 4 (GA-4). With GA-4, Google aims to provide a more...
Euro Disney, now known as Disneyland Paris, opened its doors in 1992 with much fanfare and excitement. However, what was supposed to be a magical experience for visitors turned into a financial disaster for the Walt Disney Company. The park failed to attract enough...
At Birdhouse Marketing & Design, we believe that understanding the evolution of marketing is crucial for shaping current strategies and adapting to the ever-changing digital landscape. In this blog post, we will take a journey through the past, explore the present...
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