Emojis are fun, plain and simple. In personal conversations, they add levity and lightheartedness, and can help convey feelings that may not come through clearly with text alone. Adding an eye roll emoji makes sarcasm more obvious, or adding a smiley face to the end of a direct statement ensures it will be received without any passive-aggressive undertones.
But emojis are more than just fun characters to bat around with our friendsāthey actually play an important role in social media and email marketing. And there is some science to this: when people see an emoji, their brain responds the same way as when they look at a real, live human being. You can think about emojis as a āfriendly face,ā greeting your customers online.
Some other benefits of incorporating emojis in your digital marketing efforts are:
At Birdhouse Marketing, we work with clients in many different industries. Weāve found that emoji use can be appropriate for almost any business in almost any industryā¦and if you donāt believe us, consider some of these emoji engagement statistics from Hubspot:
Clearly, emoji marketing is good for engagementā¦but please resist the urge to replace every other word with an emoji. There is a fine line between using emojis strategically to attract more attention and drive engagement, and making your content look like a child wrote it.
There is no hard-and-fast rule, but 3ā4 carefully-selected emojis is a safe bet. We recommend starting with an emoji to draw the eye in, and keep the first sentence of your post short. Pro tip: add a line break after the opening sentence to create some eye-catching white space.
By using emojis in your social media posts, you can better connect with your audienceāimagery is more universal than words. Focus on using emojis that add personality, or that help convey tone. You can also use emojis to create a sense of urgency, for example, if you have an upcoming event, or a time-sensitive promotion.
No, emojis wonāt all-of-a-sudden make consumers trust your brand, but they do add a human-element to your content. This makes your audience feel more connected to your brandā on a human level.
Using emojis alongside a call-to-action is like a one-two punch. By including directional symbols, time-related icons, and bold exclamation marks, users are more likely to focus on the different parts of your message. For example, if you are promoting registration for an upcoming webinar, all the details can be broken down into bullet points with corresponding emojisācalendar icon, clock icon, computer icon, etc.āto make the information more digestible, and more eye-catching!
Take a look at the following messages. Which message are you more attracted to?
Option 1:Ā
At Birdhouse Marketing & Design, our team works hard to design and implement data-driven (yet highly creative) digital marketing strategies that help you do more of whatever it is you do.
Option 2:Ā
š¦š At Birdhouse Marketing & Design, our team works hard to design and implement š data-driven (yet highly creative šØ) digital marketing strategies that help you do more of whatever it is you do.
The first option is straight to the point, but lacks character. The second option is more likely to garner attention, and also showcases our personality! By using emojis, we can express that weāre fun (and fun to work with).
Give emoji marketing a try in your content, and let us know how it impacts your engagement! If youād like to chat with a member of our team about your social media marketing strategy, just complete the brief form below, and weāll reach out to schedule a time to talk!
Fear-based marketing is probably my least favorite type of marketing. Iām very much a focus-on-the-solution kinda marketer. But using fear in marketing is nothing new, and it does have its placeā¦but you have to know how much fear you can monger without crossing the line, when to leverage fear-based marketing, and when to keep it positive.
We get it, social media can be a lot. There are multiple platformsāFacebook, TikTok, Instagram, LinkedIn, Threads and Pinterest, just to name a fewāand each platform requires individualized attention. As a digital marketing agency, weāve been active on pretty much every major platform, for clients in a wide range of industries. We decided to put all of our social media marketing knowledge into one definitive source. Youāre welcome š
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