we’re all about branding, baby
branding is super important, and here’s why…
Here’s the deal: if you overlook your branding, your prospects are going to overlook your business. 95% of consumer decisions are made subconsciously. That means making an impactful first impression is crucial, and making an impactful first impression depends almost completely on brand image.
All businesses need branding. Strong branding says so much about your business, without saying anything at all. It communicates professionalism and credibility. It creates a solid foundation upon which consumer trust can be built. It can safeguard your business during times of economic downturn. And, whatever your long-term goals are—whether you want to hit a certain level of revenue, or sell your business for a pretty penny someday—branding is key to your success.
the birdhouse approach to branding
We start with a deep dive into who you are, and how you want clients & prospects to perceive you.
This includes:
» Current vs. desired brand position
» Competitive analysis
» Target audience definition
» Mission, vision & value statements
» Core messages & message map development
Translating your core values, mission, and vision into one memorable mark ain't easy, but someone's gotta do it.
We’ll start by presenting 2–3 initial logo concepts, followed by several rounds of revisions and refinements to get it juuuuust right. Once approved, we’ll prepare all the logo variations you need, and output final files.
WE MAKE IT EASY TO MAINTAIN THE INTEGRITY OF YOUR BRAND ACROSS ALL MARKETING TOUCHPOINTS
This document outlines all the elements of your brand, and how they should (or should not) be used, including:
» Logo variations
» Color palette
» Font selections
» Brand "mood board"
WE TRANSLATE YOUR BRAND IMAGE & IDENTITY INTO THE CORPORATE COLLATERAL YOU RELY ON
Whatever collateral you use to represent your business, we can make it look oh-so-good:
» Business card design
» Letterhead & envelope layouts
» Corporate brochures & sales collateral
» Tradeshow displays
» You name it, we can brand it…
deep thoughts on branding
Branding for Small Businesses: Why You Should Care (A Lot)
The Viral Success of Stanley®: Key Takeaways for Small Businesses
Influencing the Consumer Decision Making Process: Which Marketing Tools to Use (and When to Use Them)
SEO vs. Branding: Which is More Important?
Mastering the Use of Color in Branding and Design
The Hierarchy of Marketing Needs: How to Scale Your Marketing Strategy as Your Business Grows
Branding for Small Businesses: Why You Should Care (A Lot)
The Viral Success of Stanley®: Key Takeaways for Small Businesses
Influencing the Consumer Decision Making Process: Which Marketing Tools to Use (and When to Use Them)
SEO vs. Branding: Which is More Important?
Mastering the Use of Color in Branding and Design
The Hierarchy of Marketing Needs: How to Scale Your Marketing Strategy as Your Business Grows
let's talk