The People Behind the Work
We're Not Your Average Marketing Agency—and We Never Wanted to Be
Birdhouse Marketing & Design Was Built on a Simple Belief: That Work Should Be Good, and Life Should Be Better
Most marketing agencies will tell you they're different. We'd rather show you.
Birdhouse Marketing & Design was founded in 2012 by Robin Agricola—not because she saw a market opportunity, not because she wanted to build an empire, but because she had a vision for what work could look like when it was done on her own terms. Everyone told her it was idealistic. Fourteen years later, she runs a thriving agency with a roster of 50+ clients across the country, a team of specialists working from Maine to Utah, and a track record of results that speaks for itself.
The idealists, it turns out, were onto something.
The Story
Robin didn't set out to start a marketing agency. She set out to build a life.
After years working at a boutique agency in Boston—wearing every hat from account manager to creative director, teaching herself HTML because she was tired of waiting on developers, and building a quiet roster of private clients on the side—she hit a wall. The commute was consuming her. The work-life equation wasn't adding up. And a series of significant personal challenges, including a spinal injury during pregnancy and a recovery journey that tested everything she had, forced a clarity that comfortable lives rarely produce.
She came out the other side with a different set of priorities—and an unshakeable conviction that the way she had been working wasn't the way she wanted to live.
So she made a change.
She cut back to part-time at the agency, grew her private client base, and eventually made the leap entirely. Four clients became ten. Ten became twenty. The business grew—not because she chased growth for its own sake, but because she did good work, treated people right, and built something worth recommending.
Today, Birdhouse operates as a fully remote agency, and Robin runs the business while traveling, exploring, and adventuring through some of the most remarkable corners of the world. It's the life she envisioned when everyone was telling her to be realistic—and proof that building a business around your values isn't idealistic. It's just good strategy.
What We Believe
We built Birdhouse around a few principles that haven't changed since day one—and won't.
People Over Profits
We didn't start this agency to get rich. We built it to do meaningful work with good people and deliver real results for clients who deserve better than what most agencies offer. That philosophy shapes every decision we make—from how we price our services to how we treat our team.
Custom Over Cookie-Cutter
No two businesses are the same. No two marketing strategies should be either. We don't sell packages or one-size-fits-all programs—we build strategies from scratch, around each client's unique goals, market, and definition of success. Every time.
Transparency Over Optics
Your data is your data. Your website is your website. Your ad accounts are your ad accounts. We don't hide performance behind vanity metrics or make it hard to leave. We're confident enough in our work that we don't need tricks to keep clients—just results.
Work-Life Balance
We work hard—genuinely, seriously hard. But we've built a culture where the work doesn't consume the life. That balance isn't a perk—it's what keeps our team sharp, creative, and genuinely invested in the work they're doing. Burnt-out marketers don't produce great marketing. Ours do.
The Team
Birdhouse attracts a specific kind of person—talented, experienced, and done with the corporate grind. Our team is made up of specialists who chose this over bigger salaries and fancier titles because they wanted to do work that actually matters, for clients who actually appreciate it.
Robin Agricola
CEO & Founder
Robin has 17+ years of experience in branding and digital marketing, an MBA from UMass Boston, and a track record of proving that the idealistic vision was right all along.
Chris Vaughan
Senior Account Manager
Chris brings ten years of specialized marketing experience in the home services and building materials industry—and a genuine love for the work that shows up in everything he does.
Andrew Frongillo
Senior Account Manager
Andrew has been with Birdhouse since 2021, bringing seven-plus years of digital marketing and web strategy experience and a specialization in estate planning and elder law marketing.
Kim O'Donnell
Senior Account Manager
Kim comes from an entertainment and nonprofit marketing background and brings creativity, fresh perspective, and a specialization in mental health and healthcare marketing.
Josi Salvoch
Lead Digital Marketing & Web Strategist
Josi is a web and content strategist and social media specialist with a talent for turning brand voice into content that makes people stop scrolling.
Genevieve Frongillo
Marketing Assistant
Gen keeps more plates spinning simultaneously than most people know exist—and somehow makes it look effortless.
Our mission is to bring big-business branding and marketing strategy to small and mid-sized businesses—delivered with the kind of transparency, accountability, and genuine investment that most agencies reserve for their largest clients. We build customized strategies that stretch every dollar, drive real results, and treat every client's business like it's our own.
Ready to work with a team that actually shows up?
We'd love to learn about your business. No pressure, no pitch—just a straight conversation about where you are, where you want to go, and whether we're the right fit to help you get there.
No packages. No gimmicks. No hostage-holding. Just results.