Branding for Small Businesses

don’t build a business. build a brand.

95% of consumers make purchase decisions based on “gut instinct.” Having rock solid branding is a surefire way to make sure their “gut instinct” leans in your favor.

Contrary to popular belief, branding isn’t just for the big guys. Branding for small businesses is crucial to earning consumer trust, enhancing visibility, and differentiating your business from its competitors. Strong branding drives ROI by increasing the perceived value of your products and services, improving customer loyalty and retention, and generating brand awareness and top-of-mind recall.

The bottom line is you need branding. Which means you need the best branding agency. Which means you need Birdhouse Marketing & Design.

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Schedule a discovery session

what goes into branding for small businesses?

brand definition

Current vs. desired brand position | Competitive analysis | Target audience definition | Mission, vision & values statements | Core messages & message map development

logo design

We’ll translate your core values, vision, mission, and vision into one memorable mark.

brand guidelines

This document outlines acceptable logo variations, your brand color palette, font selections, and a brand “mood board” to make sure your vibe is always your vibe.

corporate collateral design

branding packages

first soar

Getting your brand off the ground

$750

Branding questionnaire to get us pointed in the right direction
30-minute kick-off meeting to review branding questionnaire
3 initial logo concepts
2 rounds of revisions to selected concept
Final file preparation: logo delivered in native formats, print and web formats, and all-black and all-white color variations
Brand guidelines document
Brand definition: positioning statements, competitive analysis, target audience definition, mission, vision and values statements, and message map development
Choice of two (2) items from our Branding Basics list*

free discovery session

fancy flight

Beyond the branding basics

$1,125

Branding questionnaire to get us pointed in the right direction
30-minute kick-off meeting to review branding questionnaire
3 initial logo concepts
2 rounds of revisions to selected concept
Final file preparation: logo delivered in native formats, print and web formats, and all-black and all-white color variations
Brand guidelines document
Choice of two (2) items from our Branding Basics list*
Brand definition: positioning statements, competitive analysis, target audience definition, mission, vision and values statements, and message map development

free discovery session

high flyer

Bespoke branding for small businesses

$2,250

Branding questionnaire to get us pointed in the right direction
30-minute kick-off meeting to review branding questionnaire
Brand definition: positioning statements, competitive analysis, target audience definition, mission, vision and values statements, and message map development+ 3 initial logo concepts
2 rounds of revisions to selected concept
Final file preparation: logo delivered in native formats, print and web formats, and all-black and all-white color variations
Brand guidelines document
Choice of one (2) items from our Branding Basics list and one (1) item from our Advanced Branding list*

free discovery session